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Established in 2013

The Humble Co. is growing throughout the world. The products are available today at thousands of stores and dental clinics. Based in Sweden, The Humble Co. is leading a small revolution in oral care products – from design and manufacture to humbleness.

Developed by dentists

All our products have been conceived, designed and manufactured under the guidance and supervision of dentists. As dentists, we believe that first and foremost, our products must have an evidence-­based benefit and must perform effectively. We have therefore put significant time into testing and refining all our products to meet this priority.

Scandinavian design

Around the world, Scandinavian design is admired for its simplicity and efficiency. This has extended into efficient and environmentally conscious manufacturing, distribution and aftercare. The Humble Co. is proud of its Swedish origins and influence on the design and development of our products.

What we stand for

All The Humble Co. products are characterized by a set of humble values. It is the combination of these characteristics that is unique and sets The Humble Co. products apart from the rest.

The Humble Co. Product Values (the Humble Ps):

  • Health/ Wellness products that enhance quality of life by improving lifestyle choices and habits. (Prevention)

  • Premium products with a production process and final result that provide the consumer with the sense of owning a superior quality product. (Premium)

  • Evidence-based innovations that are and endorsed by professionals to provide consumers with the confidence to make the switch. (Professional)

  • Eco-friendly manufacturing, packaging and disposal of the product for the lowest possible environmental footprint. (Planet)

  • Socially responsible distribution of products to help those most in need – administered by Humble Smile Foundation. (People)

  • Story telling in plain and simple language as the basis for communication with the consumers for easy and meaningful identification with the brand. (Plain)

  • Profitability as the mechanism for driving growth and impact, while keeping products competitive and comfortable in the average consumer cart. (Profit)
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Humble toothpaste

Humble Activated Carbon ToothpasteCertified activated carbon toothpaste by HumbleCo. was created by ..

5.90€ Ex Tax: 4.76€